SemperVerus Helps You Be Authentic : The 2023 Word of the Year

The craving for authenticity in our internet culture of bogosity and the breakdown of society reflected in deepfakes, post-truth, situational ethics, “your-truth-is-not-my-truth,” and artificial intelligence, has resulted in Merriam-Webster declaring authentic its Word of the Year, based on the high-volume lookup data during 2023 on the dictionary’s website, driven by stories and conversations about AI, celebrity culture, identity, and social media.

Among the other highly searched words in the dictionary’s 2023 data, is deepfake: “an image or recording that has been convincingly altered and manipulated to misrepresent someone as doing or saying something that was not actually done or said.”

Authentic has a number of meanings, including not false and not imitation, and its synonyms include real, actual, legitimate, pure, reliable, and true.

[ Read the SemperVerus article, Situational Awareness: Spiritual Self-Defense ]

SemperVerus is here to help you “stay true to what is right” (1 Timothy 4:16 NLT) by adhering to the teachings of Scripture; as Jesus prayed to God the Father, “Use the truth to make them holy. Your word is truth” (John 17:17 NIrV).

[ Read the SemperVerus article, Spiritual Fitness: How Long Does It Take to Read the Bible? ]

Personalize the following pledge and constantly remind yourself of it by wearing the SemperVerus® waterproof flexible rubber inspirational wristband.

As a member of the SemperVerus Brotherhood/Sisterhood, I, ________________________, solemnly pledge to stay true to what is right (1 Tim. 4:16) by daily choosing to live led by (Rom. 8:14), filled with (Eph. 5:18), walking by (Gal. 5:16), and in step with (Gal. 5:25) the Holy Spirit:

The line between “real” and “fake” has become increasingly blurred and people want to know what is true. Authentic is what we all should aspire to be.

[ Read SemperVerus articles on the topic of BE ]


Invite SemperVerus® to present its 5 life-changing success-generating components—prepare, aware, be, know, do—to your organization to inspire and motivate your members.

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